詳細情報

刊年

2008

形態

xi, 339 p. : ill. ; 29 cm

内容注記

Introduction to sport promotion and sales

Theoretical foundations for effective sport promotion and sales

Sport consumer incentivization

Sport ticket sales staff training

Sport ticket sales

Customer service and retention

Sport sponsorship fundamentals

Sport sponsorship sales

Sport sponsorship activation

Promotional merits of sport licensing

E-commerce as a promotional tool

Sport brand communications

Sport promotion and sales risk management

注記

Includes bibliographical references (p. 311-329) and index

出版国

アメリカ合衆国

標題言語

英語 (eng)

本文言語

英語 (eng)

著者情報

Irwin, Richard L., 1957-

Sutton, William Anthony, 1951-

McCarthy, Larry M., 1954-

分類

LCC:GV714

DC22:659.2/9796

件名

Sports -- Public relations

Sports -- Marketing

ISBN

9780736064774/073606477X

NCID

BA86948730

番号

LCCN : 2007037887